"A big nod also goes to Peter Heidorn for making their marketing and social media some of the best in the region, maybe even the country. It is clear that they are having fun."
Your brand and business is far too valuable to sacrifice any component of its digital reputation. Put it in the hands of those who can create and apply an intent-driven, business goal-centric strategy. It could, and NEEDS TO BE, a powerful and potent sales tool. There is far too much at stake and far too much potential to be wielded.
Do less, better.
I wish there were less empathy in the digital space.
Don’t do more, do differently. Why? Because there is a high supply of noise, and a low amount of empathy when it comes to the digital space.